Contents
- 1 MACHU PICCHU WAYNA – TRAVEL AGENCY
- 2 1. INTRODUCTION
- 3 2. WHAT ARE COOKIES?
- 4 3. WHY DO WE USE COOKIES?
- 5 4. TYPES OF COOKIES WE USE
- 6 5. CATEGORIES OF COOKIES BY PURPOSE
- 7 6. OTHER SIMILAR TECHNOLOGIES
- 8 7. HOW TO MANAGE AND DELETE COOKIES
- 9 8. CONSEQUENCES OF DISABLING COOKIES
- 10 9. COOKIES ON MOBILE DEVICES
- 11 10. THIRD-PARTY COOKIES
- 12 11. UPDATES TO THIS POLICY
- 13 12. CONSENT AND ACCEPTANCE
- 14 13. MORE INFORMATION
- 15 14. FREQUENTLY ASKED QUESTIONS
- 16 15. CONTACT
MACHU PICCHU WAYNA – TRAVEL AGENCY
RUC: 20601261163
Address: JR. Raul Salazar C-05, San Sebastián, Cusco, Peru
Phone: +51 969-778408
Email: info@machupicchuwayna.com
Last updated: October 2025
1. INTRODUCTION
Machu Picchu Wayna uses cookies and similar technologies on its website to improve user experience, analyze site traffic, and personalize content. This Cookie Policy explains what cookies are, how we use them, what types we employ, and how you can control them.
By using our website, you agree to the use of cookies in accordance with this policy. If you do not agree with the use of cookies, you may disable them following the instructions provided in this policy.
2. WHAT ARE COOKIES?
Cookies are small text files stored on your device (computer, tablet, mobile phone) when you visit a website. Cookies allow the site to recognize your device and remember information about your visit, such as language preferences, login data, and other settings.
2.1. Cookie characteristics:
- Not viruses or malware: Cookies are plain text files; they cannot run programs.
- Do not harm your device: They are safe and do not affect your computer’s performance.
- Improve navigation: Make websites easier and faster to use.
- Small size: Take up very little space on your device.
3. WHY DO WE USE COOKIES?
We use cookies to:
✓ Remember your preferences: Language, currency, display settings
✓ Improve functionality: Keep your session active, remember items in your cart
✓ Analyze traffic: Understand how users interact with our site
✓ Personalize content: Show relevant information based on your interests
✓ Security: Detect and prevent fraud
✓ Advertising: Display relevant ads about our tourism services
✓ Improve our services: Identify areas of improvement on the website
4. TYPES OF COOKIES WE USE
4.1. BY DURATION
- Automatically deleted when you close your browser.
- Enable essential functions such as site navigation.
- Example: Keep booking items in your cart while browsing.
- Remain on your device for a defined period.
- Activated each time you visit the website.
- Duration: From days to years, depending on their purpose.
- Example: Remember your preferred language or keep your session logged in.
4.2. BY SOURCE
- Created and managed by Machu Picchu Wayna.
- Used for basic site functionality.
- Fully controlled by us.
- Created by external services we use.
- Examples: Google Analytics, Facebook Pixel, payment processors.
- Help improve our services and advertising.
5. CATEGORIES OF COOKIES BY PURPOSE
A) STRICTLY NECESSARY COOKIES
Purpose: Essential for the website to function. Without them, you would not be able to use basic services.
| Cookie | Provider | Duration | Description |
| session_id | Machu Picchu Wayna | Session | Identifies your browsing session |
| cookie_consent | Machu Picchu Wayna | 1 year | Records your cookie preference |
| PHPSESSID | Machu Picchu Wayna | Session | Keeps your session active |
| security_token | Machu Picchu Wayna | Session | Protection against CSRF attacks |
| cart_items | Machu Picchu Wayna | 7 days | Saves tours in your cart |
Is consent required? NO – They are essential for the site to function
Functions:
- Enable basic site navigation
- Remember items in the booking cart
- Maintain session security
- Enable payment processes
B) PERFORMANCE & ANALYTICS COOKIES
Purpose: Collect information about how visitors use the website in order to improve its performance.
| Cookie | Provider | Duration | Description |
| _ga | Google Analytics | 2 years | Distinguishes unique users |
| _gid | Google Analytics | 24 hours | Distinguishes unique users |
| _gat | Google Analytics | 1 minute | Limits request rate |
| _ga_XXXXXXXXXX | Google Analytics 4 | 2 years | Maintains session state |
Is consent required? YES
Information collected:
- Pages visited and time spent
- How you arrived at the site (search, direct link, etc.)
- Device and browser used
- Interactions with site elements
- Navigation paths
Benefits:
- Identify popular content
- Improve site structure
- Detect technical errors
- Optimize user experience
More information: Google Analytics
C) FUNCTIONALITY COOKIES
Purpose: Remember your preferences to offer a personalized experience.
| Cookie | Provider | Duration | Description |
| language_pref | Machu Picchu Wayna | 1 year | Saves your preferred language (ES/EN) |
| currency_pref | Machu Picchu Wayna | 1 year | Saves your preferred currency (USD/PEN) |
| user_settings | Machu Picchu Wayna | 6 months | Custom settings |
| recent_searches | Machu Picchu Wayna | 30 days | Recently searched tours |
Is consent required? YES
Functions:
- Display the site in your preferred language
- Remember selected currency
- Save search filters
- Customize the interface based on your preferences
D) ADVERTISING & MARKETING COOKIES
Purpose: Display relevant ads and measure the effectiveness of advertising campaigns.
| Cookie | Provider | Duration | Description |
| _fbp | Facebook Pixel | 3 months | Advertising on Facebook/Instagram |
| fr | 3 months | Targeted Facebook advertising | |
| IDE | Google DoubleClick | 1 year | Personalized Google advertising |
| test_cookie | DoubleClick | 15 minutes | Checks if cookies are accepted |
| NID | Google Ads | 6 months | Ad personalization |
Is consent required? YES
Functions:
- Show ads for tours you are interested in
- Avoid showing the same ad repeatedly
- Measure campaign effectiveness
- Remarketing (show ads for tours you viewed)
More information:
E) SOCIAL MEDIA COOKIES
Purpose: Allow sharing content on social networks and display embedded content.
| Cookie | Provider | Duration | Description |
| datr | 2 years | Fraud prevention | |
| sb | 2 years | Session management | |
| c_user | 1 year | Facebook user ID | |
| VISITOR_INFO1_LIVE | YouTube | 6 months | Video preferences |
Is consent required? YES
Functions:
- Share tours on Facebook, Instagram, X (Twitter)
- Display embedded YouTube videos
- View social media reviews
- Social media widgets
6. OTHER SIMILAR TECHNOLOGIES
6.1. Web Beacons (Tracking Pixels)
Small invisible images on web pages and emails that help us:
- Know if you opened a promotional email
- Verify which links you clicked
- Measure conversion rates
6.2. Local Storage and Session Storage
Local storage in your browser to:
- Save temporary settings
- Improve site performance
- Store form data
6.3. Tracking Scripts
Code that analyzes your behavior on the site:
- Google Tag Manager
- Hotjar (heatmaps)
- Facebook Pixel
7. HOW TO MANAGE AND DELETE COOKIES
You have full control over cookies. You can accept, reject, or delete them according to your preference.
7.1. Cookie Preferences Panel
When you enter our website, you will see a cookie banner where you can:
- Accept all: Accepts all cookie categories
- Reject non-essential: Only strictly necessary cookies
- Customize: Choose which categories to accept
You can change your preferences at any time by clicking “Cookie settings” in the footer.
7.2. Browser Settings
You can manage cookies directly from your browser:
Google Chrome:
- Settings → Privacy and security
- Cookies and other site data
- See all cookies and site data
- Search for “machupicchuwayna.com”
- Delete individual cookies or all
Mozilla Firefox:
- Options → Privacy & Security
- Cookies and Site Data
- Manage Data
- Search for “machupicchuwayna.com”
- Delete selected or all
Safari:
- Preferences → Privacy
- Manage Website Data
- Search for “machupicchuwayna.com”
- Delete cookies
Microsoft Edge:
- Settings → Privacy, search, and services
- Clear browsing data
- Cookies and other site data
- Choose what to clear
Private/Incognito browsing:
In private mode, cookies are automatically deleted when you close the browser.
7.3. Third-Party Tools
You can opt out of personalized advertising:
- Google Ads: Google Ads Settings
- Facebook: Facebook Ad Preferences
- Network Advertising Initiative: optout.networkadvertising.org
- Your Online Choices: www.youronlinechoices.com
8. CONSEQUENCES OF DISABLING COOKIES
If you disable certain cookies, some site features may not be available:
Cookies disabled → Consequences:
- Strictly necessary: The website will not function properly. You will not be able to make bookings or log in.
- Performance: We will not be able to improve the site based on your usage.
- Functionality: You will need to select language and currency each time you visit the site.
- Advertising: You will still see ads, but they will be less relevant to you.
9. COOKIES ON MOBILE DEVICES
If you access our site from a mobile device, we also use cookies. You can manage them from:
iOS (iPhone/iPad):
Settings → Safari → Privacy & Security → Block All Cookies
Android:
- Chrome: Settings → Site settings → Cookies
- Firefox: Settings → Privacy → Cookies
10. THIRD-PARTY COOKIES
Some third parties may also set cookies when you visit our site:
10.1. Payment Processors:
- PayPal
- Stripe
- Bank gateways
These cookies are necessary to process payments securely.
10.2. Service Providers:
- Google Maps (to display locations)
- TripAdvisor (to display reviews)
- Booking.com (for hotel reservations)
10.3. Responsibility:
We have no control over third-party cookies. We recommend reviewing their privacy policies:
11. UPDATES TO THIS POLICY
We may update this Cookie Policy periodically to:
- Reflect changes in the cookies we use
- Comply with new regulations
- Improve the clarity of information
We will notify you of significant changes through:
- Banner on the website
- Email (if you are subscribed)
- Updating the date on this policy
12. CONSENT AND ACCEPTANCE
By clicking “Accept all cookies” on our banner:
- You consent to the use of all cookies described
- You agree that we may share data with third parties as described
- You can withdraw your consent at any time
By clicking “Reject non-essential cookies”:
- Only strictly necessary cookies will be used
- Site functionality may be limited
- You will not receive personalized advertising
13. MORE INFORMATION
For more information about cookies, you can consult:
- All About Cookies
- Peru Data Protection Authority
- Our full Privacy Policy
14. FREQUENTLY ASKED QUESTIONS
Do cookies contain personal information?
Necessary cookies do not contain personally identifiable information. Some third-party cookies may link your activity to your profile if you are logged into those services.
Can I use the site without accepting cookies?
You can use the site by accepting only essential cookies, but some features will be limited.
With whom is cookie data shared?
Data may be shared with the service providers mentioned in this policy. We never sell your data.
How do I know which cookies are active?
You can check active cookies in your browser settings or in our cookie preferences panel.
Do cookies affect my device’s security?
No, cookies are safe text files that cannot execute code or transmit viruses.
15. CONTACT
If you have questions about our Cookie Policy, you can contact us:
Machu Picchu Wayna
Address: JR. Raul Salazar C-05, San Sebastián, Cusco, Peru
RUC: 20601261163
Phone: +51 969-778408
Email: info@machupicchuwayna.com
Customer Service Hours: Monday to Sunday, 8:00 AM – 8:00 PM